Marketers must stay on top of the most recent trends and technology as the digital world develops in order to be competitive. It’s time to take a deeper look at the top digital marketing trends that will influence the sector in 2023 now that the year has arrived.
We have all received a text or an email from someone and wondered how we should take the message. Is the sender upset, trying to use humour, or being sarcastic? Take out facial expressions, body movement and tone of voice from communication and all you have are dry words.
If digital marketing is all about content and if the platforms used to get that content out are called social media channels, can marketers post content that has no social stand and gain market share? Well, before going down the road to a yes or no answer, let’s look at what we are dealing with.
Everyone loves a good story, but the story itself is only half the, well, the story. The other half is getting it out there and reaching an audience. With social media on the up and up, there are a number of platforms where your business stories can find a home, but how can each one be used effectively to get your message across? If you apply the right strategy to the right platform, then it is as easy as snapping your fingers.
Attention is something very hard to grab and once you have managed to hold onto it, the clock is ticking as to how long you can keep someone interested. And as winning over attention is the name of the game when it comes to planning a successful social media strategy, your best bet is to look into what works best.
We all want a good link profile.
A profile consisting of those great inbound links that bring traffic back to your site. The type of traffic is made up of visitors who otherwise may not have found you.
When a person has a website, it is essential that they find a way to get traffic to this site. They can have the best site in the world, but it is meaningless if no one visits the site. There are some ways to get new traffic to the website and generate leads.
Having content on your website is one thing. Having great content on your site is quite another.
If you want to use content to drive traffic, whether it be traffic back to your site or to the plethora of social media channels out there, you need to make sure that the content you’re creating is the stuff that leads to social shares, links, engagement and virality.
Whilst we may not have the literal attention span of a goldfish, it does take people seconds, 2 apparently, to form a first impression.
And this 2-second rule applies to the recipients of emails as well. So much so that if your email doesn’t quite entice the reader to open it within that minuscule space of time, 51% of those recipients will delete it.
