SEARCH ENGINE OPTIMIZATION (SEO)
The greatest thing about SEO is that you don’t have to go looking for clients. Instead, clients in need of your products and services find you whilst searching for their purchases online.
With more than 1 trillion searches per year, and growing exponentially, literally hundreds if not thousands of requests matching your services and target market are made every day.
SEO helps search engines figure out what each web page is about and how it may be useful to its users.
Truth be said, without SEO, many websites remain invisible to search engines and as a consequence, invisible to potential buyers.
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Why SEO?
The aim of a successful SEO strategy is to gain a higher ranking on a search engine’s search results page.
Our approach is rooted in 6 fundamental practices.
Technical foundation – It is very important to build your website on a strong technical foundation so that it can cope with the most tactical SEO strategies.
Keyword Selection – Selecting the right search phrases is the basis of an SEO strategy. This requires in-depth keyword research of many parameters such as competition, costs and search mass. Selecting the right mix of keywords and phrases is more than just an art, it’s a science.
Content marketing – We develop customised content marketing plans that are optimised through the use of relevant and meaningful SEO so as to make the content itself visible to your target market. The key objective is to gain authority in the eyes of Google.
On-Page & Off-Page SEO – Performing all the activities required (internal & external) so the search engines can find & read our website properly. All this includes Titles, Description, URLs, Heading Tags, Internal & External Links, Backlinking Strategies, Citations, Directories, and many more
Social Media – Social Media has proven to be a powerful tool for improving search engine rankings. As search engines continually update their algorithms, social media platforms seem to be gaining stronger clout. In fact, for most search engines Social Media has evolved into a “white hat” practice for organic link building.
Geographic Targeting – With recent practices by search engines to try and localize search results, geo-targeting is becoming a critical tool for a successful SEO strategy.