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The power to find out what works and what doesn’t, and then build on what is actually effective is really at the heart of all good internet marketing.

Web analytics provides a complete picture of your audience, including their attitudes and behaviours towards your brand.

It is the most valuable, useful, cost-effective and timely resource that a business needs so as to be able to answer key strategic questions pertaining to marketing activities and ROI.

Web analytics is the science of online marketing. It is the practical measurement, collection, analysis and reporting of web data that has no need for the “art” involved in traditional marketing.