Marketers must stay on top of the most recent trends and technology as the digital world develops in order to be competitive. It’s time to take a deeper look at the top digital marketing trends that will influence the sector in 2023 now that the year has arrived.
We have all received a text or an email from someone and wondered how we should take the message. Is the sender upset, trying to use humour, or being sarcastic? Take out facial expressions, body movement and tone of voice from communication and all you have are dry words.
If digital marketing is all about content and if the platforms used to get that content out are called social media channels, can marketers post content that has no social stand and gain market share? Well, before going down the road to a yes or no answer, let’s look at what we are dealing with.
Everyone loves a good story, but the story itself is only half the, well, the story. The other half is getting it out there and reaching an audience. With social media on the up and up, there are a number of platforms where your business stories can find a home, but how can each one be used effectively to get your message across? If you apply the right strategy to the right platform, then it is as easy as snapping your fingers.
